Every file type has its use. Knowing which ones work best and for what can be daunting to those outside of the design industry.
When working with vinyl graphics it is best to start with the correct file format. The preferred format being a vector format, Vector files are typically created in software programs such as Adobe Illustrator and Corel Draw which are two programs we work with day in and day out. (Note: Providing non vector files such as jpegs for use to create vinyl graphics can incur additional charges due to the need to recreate the artwork in a vector format.)
If you have a full color project utilizing photographs that are to be printed at a large scale then we will need a raster or bitmap file. Average raster fromats we can work with are TIFF, JPEG and BMP.(Note: When providing these formats, files should be no less than 150 PPI resolution)
As you can see above. There is a great difference between vector and raster. The image to the left is an original vector creation whereas the image to the right is a very low resolution JPEG. Both images are the same size yet one appears more clear than the other. This is because when you scale a vector file( larger or smaller) it will not lose its quality where a JPEG will.
There are many factors to consider when working with signage or any other advertising and marketing material. Having a firm grasp on color specifications, fonts, and file types can make developing any type of advertising material consistent with your companies brand identity.
We utilize the PANTONE Color matching system for most branded artwork. Through this system each color you select is given a specific number. What this insures is that your signage, printed material and any other form of marketing that you might have all stay consistent in color thus supporting the integrity of your companies identity.
We can also use files containing RGB and CMYK color codes to insure consistency. RGB stands for Red, Green, Blue, because these are the three base colors used to formulate every other color that is available in the RGB color pallet. Levels of these three colors are altered in varying amounts in order to achieve a desired color. When red, green, and blue are turned up all the way, you get white. RGB is the normal color pallet used for digital designs or anything that is to be viewed on screen. For printed media we prefer PANTONE matching or the color mode CMYK.
Unlike RGB, which establishes colors using combinations of specific levels of red, green and blue. CMYK is subtractive, meaning white is the absence of any color (Think of a desktop printer, they do not print the color white. The white that is present is actually the absence of ink). Even the acronym, which stands for Cyan, Magenta, Yellow, and Key, can be extremely confusing. “What is the color key?” you ask. In old printing presses that utilized metal plates. The plates were coated in ink that was to be used. The plate that used the darkest ink was called the key plate and was responsible for a majority of the detail and contrast in the image. Key, in modern application is black, but its name points to CMYK’s intended use, PRINTING!
WELCOME TO FREEMAN SIGNS!
THERE ARE MANY VARIABLES TO CONSIDER WHEN WORKING ON SIGNAGE!
CLICK IMAGE TO BROWSE
CLICK IMAGE TO BROWSE
THE IMPORTANCE OF COLOR MATCHING
TYPOGRAPHY & FONTS
Our designer can help advise you on the typography that can re-enforce the way in which your branding can be interpreted. There is an overwhelming amount of fonts available. When in the preliminary stages of design. If you have a font that you like or brand standards that need to be followed, it is a tremendous help if you are able to provide us with a font file or name of the font that you wish to use. The importance of typography is often overlooked. To the right you will find a guide that might help you to better understand the various details that go into typography.
UNDERSTANDING FILE TYPES
& THEIR USES!
VIEW OUR SOCIAL MEDIA PAGES FOR EXAMPLES OF OUR WORK. DON'T FORGET TO LIKE AND FOLLOW!
PO BOX 841 DANVILLE, IN 46122